Telemarketing as a Part of a Business to Business Marketing Strategy

As a part of their customer acquisition strategy, many companies integrate a call from their sales department for those leads who request it on their website. Indeed, many of these companies are proud that as a part of their marketing automation enterprise, they will call the customer within 24 hours of the initial request.

This is not fast enough.

The best B2B marketing research has shown that the call must be given within an hour for the lead’s response to be favourable to the prospective vendor. Any longer than an hour between the request and the call and the lead’s response becomes much less favourable as the lead has already started talking with your competitors.

At ActiveConversion, we are a lead generation consultant who offers insights such as these to your process for lead generation. Consulting with you about every aspect of your business from email lead generation to nurturing and closing the sale, we can help guide you to more sales, and a larger sales funnel.