Top Tips for B2B Marketing Solutions - #2 Multimedia Nurturing

One of the biggest mistakes that a company can make when they rely on technology for lead generation and nurturing is to forget that the lead is more than just a number on a computer. Marketing for B2B is greatly helped by lead tracking software, no doubt, but nurturing that lead and helping it along the buying cycle should not be done with a single medium.

Though email is a crucial component of lead generation/management, email is often filtered out, ignored or passed over. Technology can help with marketing & sales force automation, unifying a campaign across multiple channels, but it becomes difficult to track ROI.

By using ActiveConversion’s lead qualification services, and then incorporating search marketing, mailers, telemarketing and email all in your campaign, you have a greater coverage of your potential lead.

Postal mailers don’t need to be overly expensive to be effective – a well designed postcard announcing a white paper, a new product or service, or as a part of a larger campaign can keep costs low and the return on investment high.