New Features

Revamped Dashboard

Check demand generation efforts at a glance, along with measuring campaign ROI. Our revamped dashboard helps you manage your marketing. Set and configure the most common settings from here. Mouse-over items and get quick details without having to click-thru.

Company Watch List

Let ActiveConversion 'watch' for companies that are visiting your website. Set email alerts so that the 'big fish' that finally responds, doesn't get away! 

Campaign Builder

Need to generate a series of emails easily, after a prospect fills out a form, or when you are starting an email marketing campaign? This feature will send pre-selected email at specified intervals.

User Defined Lead Scoring

User defined lead scoring allows the user to set the criteria by which a lead is considered to be qualified. Qualified leads can be immediately routed to sales whereas other leads can be sent into a lead nurturing program for further development. Respond accurately and immediately to the leads you automatically qualify.

Auto-Lead Nurturing

Create mini-campaigns that will send pre-defined emails to prospects while they are in the funnel. If they respond, the lead score is incremented. get them warm and KNOW when they want to be contacted -automatically.

Improved Visitor Detail

Get a complete picture with the improved Visitor Detail, which provides a profile of the prospect's interest. View clickstream if needed.

Assign Sales Rep

Easily assign prospects to individual Sales Rep for follow-up, even if you don't use Salesforce.com! Automatically assign to the default Sales Rep when prospect reaches a user-defined lead score.

Track Traditonal Campaigns Easily

Easy to set up campaign tracking for your print ads, billboards and other traditional marketing.

Improved Web Stats

New stats tell you how traffic is coming - directly, search engines, referring, and how many 'bounce' (leave right away).