| Feature
|
ActiveConversion Marketing Automation
|
Web Analytics
(eg. Google Analytics
) | Leading Email Solutions
|
|---|
| Identifies companies that visit your website anonymously and qualify them |
YES |
NO |
NO |
| Identify leads, scores and routes them to CRM and email |
YES |
NO |
NO |
| Can generate highly qualified leads without using email |
YES |
NO |
NO |
| Automatically notifies sales personnel when prospects visit your website |
YES |
NO |
NO |
| Shares data with Salesforce.com to deliver highly qualified leads to their Salesforce account and is AppExchange certified |
YES |
NO |
NO |
| Send trackeable personalized email and track email opens AND previous website history |
YES |
NO |
NO |
| Set goal pages to qualify leads that reach those pages |
YES |
NO |
NO |
| Integrated with Jigsaw for fast contact lookup |
YES |
NO | NO |
| Integrated with Google for fast company lookup |
YES |
YES |
NO |
| Integrated lead nurturing and lead scoring system |
YES |
NO |
NO |
| Track web pages viewed, including return visits by email recipients |
YES |
NO |
NO |
| Tracks online advertising results, including pay per click, banner ads etc |
YES |
YES |
NO |
| Can be used with direct mail and other traditional marketing to track ROI |
YES |
NO |
NO |
| Has email marketing system features like white-listing, un-duping, unsubscribes |
YES |
NO |
YES |
| Integrates with web forms on your website (Web-to-Lead) |
YES |
NO |
NO |
| Has standard web analytic info like visitor volume, referring links, keyword analysis, visitor path etc |
YES |
YES |
NO |
| Does pay per click analysis by keyword |
YES |
YES |
NO |
| Has list management, HTML editor, and other standard email service functionality |
YES |
NO | YES |
 |
 |
